SAFTA for growersStability and growth harvest after harvest.
The fruit trade runs on relationships, timing and market knowledge. As your dedicated sales office in Europe, the Middle East, and Asia, SAFTA brings all three together. We access the best prices for quality fruit through a network of trusted buyers. You set your target. We sell above it. What we achieve on top? We share.
The spot market is not working for growers
For most growers, the sale ends at the farm gate. Once the fruit leaves, they have no visibility, no control, and no share in what happens next. If the market drops, they pay the price. If it goes up, they see nothing. That is not a fair trade.
Today’s Industry StandardLimited Control for
Growers
❌ The sale ends at the farm gate
❌ No visibility on what the fruit sells for
❌ When prices drop, you barely break even
❌ When prices rise, you don't benefit
❌ Good fruit gets the same return as average fruit
With SAFTAFixed pricing. Guaranteed income. profit share.
We take care of everything. You focus on the fruit.
SAFTA handles the buyers, the markets, and the commercial risk. When the season performs, we share the upside directly with you. Through profit share, free education, and a partnership built to grow together over time.
How it worksSimple. Transparent. Built around you.
1
We agree on a price
Before the season starts, SAFTA agrees a fixed price per kilo with you. No surprises. No spot market gambling. You know what you will earn.
2
We Find The Right Buyer
SAFTA matches your fruit to buyers who are building long-term programmes, not chasing the cheapest price of the day.
3
Quality is verified
A QC report is completed upon departure. Weight, quality, grade. Everything is documented before the container is sealed. No disputes at destination.
4
You share the upside
When the market performs above your fixed price, SAFTA shares 10% of net profits back with you and 40% with our non-profit foundation. Good seasons reward everyone.
The ModelProfit share.
No promises.
Charity comes and goes with economic cycles. We built a sustainable business model instead. SAFTA earns when you earn. When the market performs, we split the upside.
This is not a marketing line. It is how we stay accountable to the growers we work with.
How our profit share works:
for-profit non-profit Future Farmers
Foundation
To support our long-term vision, we established the Future Farmers Foundation.
The foundation holds non-profit funds generated from SAFTA’s commercial activities and initially focuses on education and projects that benefit the local communities of our growers and exporters.
Frequently Asked Questions
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SAFTA helps to sort and pack the best fruit, and a QC report is completed at departure. If the fruit meets the agreed standard when it leaves, SAFTA absorbs the commercial risk of what happens in transit. We do not push losses back to growers for circumstances outside their control.
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That is exactly what the profit share is for. At the end of the season, we take stock, and our farmers will receive 10% of net profits above their fixed price. Additionally, we will donate another 40% to the SAFTA Foundation. Good seasons are good for everyone.
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Yes. Fully sponsored through the Future Farmers Foundation. No fees, no conditions. It is part of what we believe a responsible trade partner should provide.
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We agree on a price before the season based on your production cost and a healthy margin for you. The goal is a price that provides a reliable income floor while keeping the programme commercially viable for both parties.
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We work with growers who want a long-term partnership, not a one-off transaction. The model works best when we can plan together across a full season.
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We have a strong footprint in Europe and the Middle East. However, due to geopolitical pressure, we’re developing several programmes across Southeast Asian markets. We match your fruit to the market where it will perform best.