SAFTA for ExportersPlug-and-play sales office at your fingertips.
The fruit trade runs on relationships, timing and market knowledge. As your dedicated sales office in Europe, the Middle East, and Asia, SAFTA brings all three together. We access the best prices for quality fruit through a network of trusted buyers. You set your target. We sell above it. What we achieve on top? We share.
The Reality you know
Exporting fresh produce is unpredictable. Market fluctuations, delayed payments, and unexpected costs often leave growers and exporters vulnerable. Many rely on FOB sales, meaning once the shipment leaves port, they lose control—if the market drops, communities and families pay the price; if it goes up, they don’t benefit.
Today’s Industry Standard
Limited Control for
Fruit Exporters
❌ Buyers set the price — not you
❌ Hidden costs and add-on commissions
❌ Long payment terms
❌ Claims disputes with no independent support
❌ If the market goes up, you don't benefit
With SAFTA
Target pricing
We sell as high as possible
50/50 profit share
Free education
Quality fruit gets the price it deserves
Built on proof,
not promise.
1,500+ Ha
Avocado production contracted across East Africa
4 markets
Destination markets
EU, Turkey, Middle East, Asia
12+
Exporters onboarded and actively exporting
2 years
Personal capital investment before seeking partners
Your sales office in market
You have the product. We have the market access, the buyer relationships, and the pricing intelligence.
You have the product. We have the market access, the buyer relationships, and the pricing intelligence. Together we agree a target price. We sell as high as possible. Everything we achieve above your target — we split 50/50.
No hidden commissions. No information asymmetry. No surprises.
What we bring:
Active sales presence in destination markets
Real-time pricing intelligence
Pre-agreed target price alignment
Transparent post-sale reporting
Claims mediation support
for-profit non-profit Future Farmers
Foundation
To support our long-term vision, we established the Future Farmers Foundation.
The foundation holds non-profit funds generated from SAFTA’s commercial activities and initially focuses on education and projects that benefit the local communities of our growers and exporters.