Fairness is part
of doing business
Together, we can shift the power balance
Whether you’re a grower or an exporter of fresh produce, SAFTA connects you to long-term buyer programs in global markets that value quality and fairness.
We set up the programs. You benefit from stable relationships.
Minimum guaranteed pricesThe industry problem
Fresh produce is often sold on a minimum guarantee, based on a market prediction.
Part of the price is paid early, hopefully just enough to cover costs. The rest depends on how the market moves.
When the market drops, there’s little upside left.
When the market rises, that upside rarely reaches the seller.
That’s deeply unfair.
Industry under pressureWhen One bad container changes everything
In practice, the price hoped for is rarely the price that is realised.
One bad container can wipe out the profit of an entire season. Sometimes it eats into what was produced the previous year. Sometimes it borrows from the year ahead.
That pressure doesn’t stay on paper.
It shows up when paying employees. When settling with vendors. When deciding what a business can afford to take home for the families and communities behind it.
This is the reality many growers and exporters are trying to work around.
The opportunity costBuilding access takes more than great fruit
Quality alone doesn’t open global markets.
Access comes with high upfront costs, long timelines, and guarded relationships. Costs that many growers and exporters simply cannot carry. As a result, access stays limited.
Those who already control buyers, capital, and routes keep that control. SAFTA exists to open that access.
We act as an extension of the growers and exporters we work with, giving them a way into global markets that would otherwise remain out of reach.
Who SAFTA is built forIf this felt familiar, this is for you
You are a grower
You want to cover your costs, earn a fair margin, and plan beyond one season.
You shouldn’t have to pay for certifications or carry market risk just to be taken seriously.
You are an exporter
You want stability, access to reliable retail programs, and a sales partner who thinks long term.
You’re willing to be transparent about costs, focus on quality, and build something that lasts.
for-profit non-profit Future Farmers
Foundation
To support our long-term vision, we established the Future Farmers Foundation.
The foundation holds non-profit funds generated from SAFTA’s commercial activities and initially focuses on education and projects that benefit the local communities of our growers and exporters.
Frequently Asked Questions
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We buy complete harvests at fair prices, sort, pack, and ship to our buyer network.
When the market rises and we realize a profit, we will share it with our growers.All growers get access to the SAFTA Foundation initiatives.
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Exporters can access our buyer network, and we function as a local sales office, protecting their best interests (and revenue).
All SAFTA exporters get access to the initiatives of the SAFTA Foundation.
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Sign a master agreement
During the trial period, we get to know each other, your product, and the ways of working.
When the trial period is successful, you will qualify to access SAFTA programs with retailers.
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We have offices in Antwerp, Poland, Portugal, Kenya, Colombia, and Peru.
Please visit our contact page for more details.
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When clients access our sales network, we charge a 8% sales commission on the overall sales price.
Our prefinancing support is currently included in this commission.
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We value transparency, honesty, and fairness in our communications.
We also believe that everything starts and ends with quality and will work closely with our clients to improve quality throughout the entire value chain.
Our team has more than 100 years of experience combined, and we are eager to share this knowledge with everyone who is willing to learn.