SAFTA: Revolutionizing Fruit Exportation from Latin America and East Africa to Europe
TOPLINE SAFTA (South American and African Fruit Trade Assistance) is reshaping the international fruit trade by empowering SMEs from Latin America and East Africa to access European markets through fair trade practices and transparent partnerships.
KEY FACTS
SAFTA facilitates fruit exporters' access to European markets through a network of trusted cold chain partners.
The organization upholds principles of fairness and transparency, challenging opaque practices prevalent in the industry.
SAFTA defends exporter interests in Europe, advocating for fair pricing and navigating regulatory complexities.
By promoting sustainable practices and economic growth, SAFTA contributes to the long-term viability of agricultural ecosystems.
QUOTES "SAFTA aims to bridge the gap between small-scale producers and the European market, ensuring fair access and empowering SMEs," said Tomas De La Cuadra. Diego De La Cuadra added, "Our network of cold chain partners enhances the reputation of Latin American and East African producers by ensuring optimal fruit quality." Strategic Advisor Jeroen Den Haerynck concluded, "SAFTA's emphasis on fairness and transparency aligns with our values, promoting integrity in the supply chain. My decision to step down from Quality Studio to focus on SAFTA's mission reflects my commitment to driving positive change and fostering growth in the fruit export industry. By dedicating my efforts to SAFTA, I aim to contribute to the organization's vision of empowering SMEs and reshaping the international trade landscape."
KEY BACKGROUND SAFTA was founded to address the challenges faced by fruit exporters from Latin America and East Africa in accessing European markets. The organization's commitment to fairness and transparency sets it apart in an industry marred by opaque practices and uneven power dynamics.
As part of this commitment, SAFTA requires all its network partners to subscribe to the same principles.
CONTRA Despite SAFTA's efforts, challenges persist for SMEs, including reliance on European importers incentivized to push prices down and complex regulatory landscapes in Europe. These hurdles underscore the need for continued advocacy and support from organizations like SAFTA.
TANGENT The strategic transition within the industry underscores the evolving landscape of the fruit export sector and the commitment to driving transformative change. This collective dedication is poised to advance social and economic development in Latin America and East Africa through innovative service offerings. By aligning with organizations like SAFTA, industry leaders are disrupting traditional practices and advocating for fairness, transparency, and sustainability.
This shift represents a pivotal moment in the trajectory of the fruit export sector, highlighting the industry's proactive approach to addressing systemic challenges and fostering inclusive growth on a global scale.
BIG NUMBER According to the World Bank, SMEs represent about 90% of businesses worldwide and contribute to more than 50% of global employment. Their significant impact is particularly pronounced in emerging economies, where they contribute up to 40% of national income (GDP).
WHAT TO WATCH FOR As SAFTA continues to expand its reach and influence, key areas to watch include the organization's efforts to address systemic challenges in the fruit export industry, navigate regulatory complexities, and promote sustainable development for SMEs in Latin America and East Africa.
Additionally, SAFTA's role in advocating for fair trade practices and transparent partnerships will be instrumental in shaping the future of international fruit trade.
